Effective Date: 12 July 2018

This Cookie Policy describes how Willow uses cookies and similar technologies to provide, improve, promote and protect the Services. Note that any capitalised terms not defined in this Cookie Policy have the meanings set forth in our Terms of Service. If you have any comments or questions about this Cookie Policy, feel free to contact us at legal@withwillow.co.

Cookies. Cookies are small pieces of text sent to your browser when you visit a site. They serve a variety of functions, like enabling us to remember certain information you provide to us as you navigate between pages on the Services. We use cookies for the following purposes:

  • Authentication, Personalisation And Security. Cookies help us verify your Account and device and determine when you’re logged in, so we can make it easier for you to access the Services and provide the appropriate experiences and features. We also use cookies to help prevent fraudulent use of login credentials. 
  • Performance And Analytics. Cookies help us analyse how the Services are being accessed and used, and enable us to track performance of the Services. For example, we use cookies to determine if you viewed a page or opened an email. This helps us provide you with information that you find interesting. We also use cookies to provide insights regarding your End Users and Your Sites’ performance, such as page views, bounce rates, device information, visitor IP addresses and referral sites.
  • Third Parties. Third Party Services may use cookies to help you sign into their services from our Services. We also may use third party cookies, such as Google Analytics, to assist with analysing performance. Any third party cookie usage is governed by the privacy policy of the third party placing the cookie.
  • Opting Out. You can set your browser to not accept cookies, but this may limit your ability to use the Services.

Pixels. A pixel tag, or pixel, is a small piece of code that can be embedded on websites and emails. We may use pixels to learn how you interact with our site pages and emails, and this information helps us provide you with a more tailored experience.

Device Identifiers. We use device identifiers to track, analyse and improve the performance of the Services.

We may modify this Cookie Policy from time to time, and will post the most current version on our site. If a modification meaningfully reduces your rights, we'll notify you in accordance with the procedures set forth in our Terms of Service.